The Institute is a feature-length documentary directed by Spencer McCall about the Games of Nonchalance, the San Francisco-based alternate reality game (known familiarly as The Jejune Institute).
The documentary examines a San Francisco-based Alternate Reality Game, where thousands of participants got more than they bargained for. told From the players’ perspectives, the film looks over the precipice at an emergent new art form where the real world and fictional narratives merge to create unforeseen and often unsettling consequences.
Click the pic to watch the trailer.