Why does McDonald’s food look so much better in the ads than at the restaurant? Watch as the director of marketing for McDonald’s Canada buys a Quarter Pounder at McDonald’s and compares that to a burger prepared by a food stylist and retouched in post by an image editor.
We can’t quite tell whether this is a revealing look, or more a propaganda piece. Look, our burgers look completely normal, honest!
But either way, it’s interesting to see how a multi-billion dollar corporation is trying to keep in touch with its audience.
Click the pic to watch the vid.